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About The Steel Horse Rally, Inc.

The Steel Horse Rally Inc. is a non-profit 501(c)3 established in 2015 to benefit local charities. The first Rally was held May 1st & 2nd, 2015 in Fort Smith, AR and raised thousands for local charities with an attendance of more than 30,000 people and a local economic impact of more than $4.2 Million. In three short years the attendance has grown to an estimated record of more than 50,000 motorcycles and 75,000 people attending, according to the Fort Smith Advertising & Promotion Commission. The local positive economic impact of the 2017 SHR is estimated at $13.8 Million.

The rally continues to serve as a charity event open to all, and honors “all who serve.” Because of the success of the 2017 Steel Horse Rally, the charity was able to donate more than $20,000 to local charities in addition to in-kind donations including booth space at the rally. Charities that received charitable donations from the Steel Horse Rally in 2017 include Heroes on the Water, the Buddy Smith Veterans Home, ARC of the River Valley, the Fort Smith Museum of History and Earthbound Angels.

The local Rally has already received several local and regional awards for being an outstanding community event and for having great live entertainment. An annual tradition in Fort Smith, AR the Steel Horse Rally boasts the Thunder Through the Valley Motorcycle Parade, Vendor Village, Heroes Salute, charitable motorcycle rides, concerts, and helping more charities each year.

The 4th Annual Steel Horse Rally will be May 4th & 5th, 2018 in Fort Smith, AR. For more information about the charity or to find out how you can get involved as a sponsor, vendor or volunteer of the Steel Horse Rally, please contact

Board of Directors

Dennis Snow
Steel Horse Rally President (& founder)
TV/Radio Production, Thunder TV

Karen Allison
Steel Horse Rally Board Member
General Manager, Breeden Dodge Chrysler Jeep

Dawn Howell
Steel Horse Rally Board Member            
Owner/Founder, Emi-Lee’s

Michael Crouch
Steel Horse Rally Board Member
Owner, Old Fort Harley-Davidson

Tim Randolph
Steel Horse Rally Board Member
Retired, Fort Smith Police Dept.

Malea Hendrickson
Steel Horse Rally Board Member
Branch Manager, First National Bank of Fort Smith

Orval Smith
Steel Horse Rally Board Member
Owner, Elite Pest Control

Alice Alt
Steel Horse Rally Board Member
Marketing, U.S. Marshals Museum

James Howell
Steel Horse Rally Board Member            
Fort Smith Fire Department

Jerry Hamel
Steel Horse Rally Board Member
Owner, C & H Tire Company

Karen Snow
Steel Horse Rally Board Member            
Videographer, Thunder TV

Michael Tilley
Steel Horse Rally Media Consultant        
Editor, Talk Business & Politics